Suggestion for global expansion strategy

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Reference no: EM13105874

M-Bike, Inc. is a Seattle based firm that supplies high-end mountain bikes. Consumers in Lalaland have recently discovered the joy of biking. Thus, M-Bike is considering expansion into Lalaland. M-Bike has hired you as a consultant to provide advice regarding their global expansion strategy. One particularly aggressive member of the top management team has been arguing a joint venture with a local (Lalalandian) company. This has been a fairly divisive issue and the CEO has asked you to provide her with some insights on the basic issues and challenges of forming the joint venture. In addition, what alternative ways could M-Bike consider in lieu of the joint venture option to expand into the Lalalandian market and what are the pros and cons of each option?

Reference no: EM13105874

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