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You are the Human Resources manager for large distribution site. Your recent employee opinion survey indicated that overall, employees felt that this was a good place to work. However, recent downturns in the economy have resulted in the loss of large contracts, which provided a significant portion of the company’s revenue. One of the impacts from this loss in revenue is that the company will be unable to provide annual COLA or merit increases for the first time in more than 15 years. You have heard rumors from employees close to you that there is talk about efforts to unionize. What guidelines will you develop for supervisors to successfully respond to employee questions about unionization? What can your supervisors say or do that is legally permissible in this situation?
You are the director of marketing for a regional hospital. The board of directors at your hospital has studied the 2011 Institute of Medicine (IOM) report Early Childhood Obes
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Seven-Eleven Japan has adopted a three-pronged supply chain strategy: (i) micro-management of supply and demand using rapid replenishment; (ii) centralized distribution (inste
Illustrate what are some of the concerns of the marketer when it comes to creating an IMC approach via the promotional mix components of advertising, public relations, sales
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