Succeeding in a global market

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Wild & Wild (2014) say that there are four primary steps involved in screening, namely; identify basic appeal, assess the national business environment, measure market or site potential and select the market or site.

Through online research discuss Johnson and Johnson's approach to succeeding in a global market. How have they incorporated elements of Wild and Wild’s four steps in the market screening process? If they have not considered international opportunities, why not?

Reference no: EM131228379

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