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TPC is spending Rs.50 to 70 million annually on CSR activities. Are the expenditures sufficient in view of the sustainability? What are the tangible and intangible returns for the company? How would you structure the cost and benefit analysis?
Explain about Promotional Mix and Consider the different types of promotional tools they can use and determine which one would be the most effective
identify an industry of choice auto industry healthcare pc or telecommunications. using the pestel analysis from the
using the wileyplus resources go to the five guys burgers and fries ingredients for success example.write a three to
Individually: Select a situation that is currently in the news that involves two or more cultures. Analyze the situation using Hofstede's original four dimensions, plus the universalism/particularism and task/relationship dimensions
Nielsen ratings are very important to both advertisers and television programmers because the cost of television advertising time is based on these ratings. How many households are expected to watch each program
rangu read in the newspaper that he could receive a free months cable television service if he would agree to use the
Target Market Assignment
Explain an industry from the Food and beverage and Technology
Imagine that you and a friend have just created a new laptop bag that you believe is the most comfortable way to carry laptops and accessories. Your bag is made of premium durable materials, and uses a patented technology to hold the laptop snugly in..
Imagine that you have been tasked with creating an app for Apple's iTunes store. Determine two (2) research tools (surveys focus groups, concept testing, etc.) you will use to identify customers' needs. Provide a rationale for your response
You work for a large sporting goods chain that would like to focus all of its local philanthropic activities in one area. You believe the company could benefit from a mission marketing program.
Return on investment implications for pharmaceutical promotional expenditures - the role of marketing-mix interactions
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