Stronger position in the world largest automobile market

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Reference no: EM132190295

1. In 2014, GM held almost 15 percent market share in China, while Ford held only 3 percent. Why was GM so successful in China, while some of its rivals, including Ford, struggle to gain a stronger position in the world’s largest automobile market?

2. What are the challenges GM is currently facing in the Chinese automobile market? How should GM’s CEO address them? Be specific.

Reference no: EM132190295

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