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Select a fashion retailer that is both a brick and mortar and an Internet operation. Complete the following analysis of the company:
1. Provide background information on the company. Examples include (a) company headquarters,(b) domestic versus international operations, (c) types of products, (d) company size, and (e) any additional information you see as pertinent.
2. Analyze the strengths and weaknesses of the company’s marketing efforts.
3. Discuss how the company uses the Internet as a marketing tool. Do you see the Brick and Mortar and Internet components as complementary for this company?
4. Provide an expansion recommendation.
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