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Strategic Planning and Implementation - Oman Air
1. Choose an organisation for which there is a large amount of information available about both the industry and the firm. Small private companies can be used but are not usually a good idea. You may not choose companies which feature in the large case studies in the Johnson & Scholes and Grant textbooks, or companies used for in-class teaching. Please confirm your choice of company with your tutor before proceeding. Collecting information can be done in groups.
2 Group preparation - This task is your research and this part is not graded. However without the research you will not be able to successfully complete the individual task. Based on the information collected, you will be asked to construct strategic tools that will lead to the analysis performed in your individual report.
3. The Individual Report. This is the only graded submission.
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Investigate the behavior of an organization (real organization) and the market environment
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