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Strategic Opportunities Matrix Planning Tool
The strategic opportunities matrix described in this chapter provides a simple analysis tool for strategic planning groups. It places all plans in direct competition with each other and so participants can quickly identify the most promising plans to evaluate in greater detail. Use the Internet and your own experience to evaluate each of the following opportunities and place them appropriately on a strategic opportunities matrix. Explain how you assessed each decision.
a. Online sale and distribution of digital college textbooks.b. Customized news alerts by topic, industry, region, business function, or other key word.c. Online college degrees from accredited universities.d. Brainstorm opportunities that might fit both the "High Ability to Deliver with IT" and the "High Strategic Business Potential" categories. Present your best idea to the class and explain how it fits both classifications.
Complete the process design matrix. Write an executive summary identifying appropriate design approaches for a selected product and service.
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Gather information on the cultural problems you would face in opening a business in each country and selling your machinery (see following situation). Use the Inter- net to facilitate your research. Also, you are encouraged to interview foreign stu- ..
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How would you go about deciding if COPPA has been effective?
The airport at Long Beach is a low-ranking historical treasure. Tourists will never flock to see it, but it does incarnate and vivify a time in the recent past. The airport at Long Beach is also a business. That may lead its directors to initiate rem..
Write a report on Macro & Micro Environmental Analyses of Sony EnterprisesI) Overview of the purpose of the report and an outline of contentII) Examine why Sony should undertake formal marketing auditing and marketing planning. Provide reasons.
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