Reference no: EM132195672
1) Anhueser-Busch runs a series of ads warning about the dangers of drinking and driving. These commercials are an example of:
a) Institutional advertisement.
b) Trade organization advertisement.
c) Public service announcement.
d) Legal/political advertisement.
2) A manufacturer's agent:
a) Maintains a large quantity of inventory to ensure quick delivery of goods to customers.
b) Takes title to (i.e., ownership) the products he (or she) markets, and resells these to customers.
c) Works on a commission basis, and typically sells a narrow line of complementary products.
d) All of the above are true.
3) Which of the following statements regarding "middlemen" is true?
a) Consumers typically end up paying higher prices for products that are distributed via middlemen.
b) In most situations, firms that use middlemen end up making lower profits.
c) In many situations middlemen are actually more efficient, and hence the product ends up costing final customers less.
d) All of the above are true.
4) An example of "noise" that interferes with advertising messages is:
a) Channel surfing.
b) Viewers playing games on their phones during the ad breaks.
c) Viewers texting friends during advertising breaks.
d) All of the above.