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1. Which of the following promotional objectives is most likely being accomplished when a window company compares its windows to those of a competitor to show homebuilders why its products are superior?
2. Which of the following statements about customer complaints is false?
a. Customer complaints that are handled well by the company usually help it win new customers.
b. In business markets, customer complaints are usually handled by the sales force.
c. In consumer markets, customer complaints are usually handled by toll-free telephone lines, Web sites, and e-mail customer service reps.
d. Customer complaints that are handled well by the company usually help it keep its customers.
e. None of the above is false.
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