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1. Which of the following promotional objectives is most likely being accomplished when a window company compares its windows to those of a competitor to show homebuilders why its products are superior?
Planning
Persuading
Informing
Rebutting
Reminding
2. Which of the following statements about customer complaints is false?
a. Customer complaints that are handled well by the company usually help it win new customers.
b. In business markets, customer complaints are usually handled by the sales force.
c. In consumer markets, customer complaints are usually handled by toll-free telephone lines, Web sites, and e-mail customer service reps.
d. Customer complaints that are handled well by the company usually help it keep its customers.
e. None of the above is false.
You are a member of an advertising team assembled to develop a promotional campaign for a new running shoe. Describe how you may apply the 5 levels of Maslow's needs hierarchy in developing your promotional strategy.
A gas processing plant has a vat of important industrial lubricant for the machinery at the plant. Since an external supplier is responsible for maintaining the inventory of the lubricant, the supplier has a sensor set up on the vat that sends them a..
Two employees perform the same job, and each received exemplary performance ratings. One of the employees is near the top of the compensation bandwidth for that particular job, while the other employee is in the lowest quartile. Is it good compensati..
Every four years, Blockbuster Publishers revises its textbooks. It has been three years since the best-selling book, The Joy of OR, has been revised.
Compute labor productivity under each system. Use carts per worker per hour as the measure of labor productivity. (Round your answers to 2 decimal places.)
Reflect on the personal influences, including the values and morals, you believe are important to you and/or others when facing right versus right, and right versus wrong decisions as you lead and manage others. Reflect on the organizational influenc..
Describe how would you respond to the criticism which EOQ models tend to give misleading results because value of D, S also H are, at best, educated guesses.
Summarize the differences and similarities between a Warning Line and a Controlled Access Zone. Identify some of the difficulties in establishing a safety net system. List the conditions which dictate that fall protection is required on a scaffold.
Discuss how Information Technology creates a competitive advantage in inventory systems other than reducing costs.
Differentiate between the three major organizational forms. Examine the advantages and disadvantages of each form and discuss some of the critical factors that might lead you to choose one form over the other.
Suppose Alcatel-Lucent has an equity cost capital of 10.1%, market capitalization of $10.05 billion, and an enterprise value of $15.0 billion with a debt cost of capital of 5.9% and its marginal tax rate is 34%. If Alcatel-Lucent maintains its debt-e..
offers the prospect of gaining an immediate competitive advantage in the new industry and thus helps ensure that the diversification move will pass the competitive advantage test for building shareholder value.
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