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1. You were recently hired as the marketing manager of a holding company who starts entrepreneurial ventures in various industries. They have asked you to look into the feasibility of opening a sporting goods store in an up and coming part of town. What marketing research data would be beneficial to appraise the potential of this venture?
2. Which of the skills, traits or characteristics of entrepreneurs do you think would be the most important to have? Research a successful entrepreneur. Describe the entrepreneur’s type of innovation or business, what characteristics or traits they have, how they got started, and what they did in order to become and remain successful. This assignment should be at least 500 words in length. Include citation.
What is ISO? What are the benefits of international standardization? How have the ISO 9000 standards been received worldwide? What are the latest changes in ISO 9000 (2000)?
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