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1. You were recently hired as the marketing manager of a holding company who starts entrepreneurial ventures in various industries. They have asked you to look into the feasibility of opening a sporting goods store in an up and coming part of town. What marketing research data would be beneficial to appraise the potential of this venture?
2. Which of the skills, traits or characteristics of entrepreneurs do you think would be the most important to have? Research a successful entrepreneur. Describe the entrepreneur’s type of innovation or business, what characteristics or traits they have, how they got started, and what they did in order to become and remain successful. This assignment should be at least 500 words in length. Include citation.
The firm knows it will produce between 0 and 60,000 Sport C150s at the new plant each year, but, thus far, that is the extent of its knowledge about production plans - For w
Seven-Eleven Japan has adopted a three-pronged supply chain strategy: (i) micro-management of supply and demand using rapid replenishment; (ii) centralized distribution (inste
Think of a process (such as sales, warehousing, purchasing, manufacturing, etc.) in your work environment. Describe how and at what stage of your process would you consider im
Choose two service companies that you are familiar with such as Facebook, eBay, and UPS, and apply them to Hill's Strategy Development Framework. Note: Refer to Chapter 4 of
Discuss an ineffective electronic marketing email, text message, or pop-up ad you have received. Why was the selected message ineffective? What was your reaction to it? What i
How does Buergenthal relate to his fellow prisoners and his German persecutors? How does he explain their actions? What does Buergenthal’s account tell us about the essential
South-eastern Airline's daily flight from Atlanta to Charlotte uses a Boeing 737, with all-coach seating for 120 people. Which approach is preferable to Ms. Morgan.
The Award Plus Company manufactures medals for winners of athletic events and other contests. Its manufacturing plant has the capacity to produce 10,000 medals each month. Cur
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