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The owner of the Convenient Taxi has difficulty in standardizing and controlling the quality of service that her customers receive. Her drivers tend to be less friendly later in their shifts. This problem illustrates which of the following unique features of service?
a. Inseparability
b. Perishability
c. Heterogeneity
d. Marketability
e. Intangibility
Explain Marketing- Research Ford Motor Company and also visit their web site and assume you are preparing a SWOT analysis for Ford
There are two (2) very different target markets and sales forces discussed in the videos links below. Explain the value of developing a sales force based on the target market
Determine whether it is in the exposure stage, interaction stage, e-commerce stage or e-business stage. Provide reasons for your answer.
Apple Computer Leadership Report: Determine and explain what type of leader Steve Jobs was
Put yourself in the position of an entrepreneur who is developing a new product to introduce into the market. Briefly describe the product. Characteristics of the target market
To what extent is Marvel's success due to only one character, Spider-Man? How can Marvel develop its lesser-know characters
Why is Avon so much more dependent on its foreign operations than on its home ( U.S.) operations?
ikea analysis reportwhat is values-based service? how can a company create value for customers and other
The criteria for sales evaluations have changed to include customer satisfaction, profit contribution, and customer retention as measures of success. The process of qualifying a sales prospect
1. what is michellersquos opportunity cost of producing potatoes?2. what is michellersquos opportunity cost of
Identify two segments that the marketer should target, and propose product positioning approaches to be directed at each of the two segments.
Assignment: Cross-cultural Communication, Research a minimum of four peer-reviewed articles and business magazines for cases demonstrating pitfalls in cross-cultural communication using technology
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