>> Operation Management
1. Describe in some detail the role of the franchisor and franchisee. What are the advantages of starting a franchise business for the franchisee? Visit the Franchise Direct website. At this site, select one franchise opportunity that looks interesting to you. Prepare a short summary that descibes the franchise business. Please include relative franchise fees, support provided, and the location of the corporate headquaters. etc. If necessary go the the company headquarter web site as well to get additional information.
2. What kind of marketing campaign would you execute to save the life of McDonalds? Your answer must be related to emotional motivators introduced in the article. The article is "The New Science of Customer Emotions"