Socio-cultural analysis

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Reference no: EM13830461

Write a report (2 - 4 pages, font 12) outlining the socio-cultural factors

Socio-cultural Analysis:

Your organization has reviewed your country study and has decided to go with your recommendation for their initial international expansion. A complete a socio-cultural analysis needs to be completed to determine the entry strategy, financing, human resource needs, suppliers, marketing, pricing and distribution, and organizational structure.

Assignment Criteria:

Write a report (2 - 4 pages, font 12) outlining the socio-cultural factors and discuss any cross-cultural issues that will need to be considered, addressed and understood into for a successful international expansion. You need to use at least three outside sources to complete this assignment. PLEASE remember to cite all your sources; proper citation of your sources is a requirement for this course.
Please support all recommendations with sound reasoning and research.

Your report needs to include but not limited to:

1. Demographic Trends

  • Population growth
  • Age structure & median age
  • Life expectancy
  • Literacy

2. Cultural Analysis

  • Language
  • Customs and Norms
  • Traditions

3. Social Institutions

  • Where does the country lie within Hofstede's dimensions
  • Family structure
  • Religious structure
  • Labor organizations

4. Informal Trade Barriers

  • Barriers that are created by social and cultural factors
  • Communication styles
  • Negotiating tactics
  • Marketing concerns
  • Ethical concerns
  • Employment practices
  • Human rights
  • Business practices

Reference no: EM13830461

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