Reference no: EM132192013
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Social media marketing is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes, as well as paid social media advertising. The social web is also a powerful resource for the company’s reputation building, so each business entity should keep track of comments online about its products and services. Facebook also provides the perfect opportunity to interact with potential customers, both on a personal level and an organizational level, to engage with their main points, and to understand this basic corporate culture. This is what most companies strive for first but fail to realize that without time spent on the first four goals, it’s unlikely that sales will grow.
Social media enhances public relations by following your company’s mentions, you can find out what customers are saying about your brand and respond to complaints in a timely manner. Facebook can benefit your business. Future customers are able to find our brand through many channels like sharing activities, news, search engine search result and so on which give us free advertising (Essays, UK. November 2013). Brand awareness is all about your brand becoming relevant to potential buyers. This mean posting content regularly that answers the questions your customers are asking. Increase engagement, followers, likes, and shares.
Social media behavior is necessary for any business environment based on changing circumstances and trends. Always be fair and courteous to fellow associates, customers, members, suppliers or people who work on behalf of employer. Also, keep in mind that you are more likely to resolve work related complaints by speaking directly with your co-workers or by utilizing the Open-Door Policy than by posting complaints to a social media outlet. Nevertheless, if you decide to post complaints or criticism, avoid using statements, photographs, video or audio. Those things could be viewed as malicious, obscene, threatening or intimidating, that disparage customers, members, associates or suppliers, or that might constitute harassment or bullying.
It is important for organizations and companies to keep track of what their members and employees are tweeting and posting about. Especially on issues that pertain to the workplace. You might be asking yourself: How exactly can this be done? Will you be hampering their rights to freely post whatever content they see fit for their social networks? Should you just ban them from accessing their social media sites at work completely? What exactly is the proper way to go about this sensitive issue?
“Social media gives deep impact to the business world today from small companies to big giant companies. Social media landscape is big and the system and technology continuously growing and changing every day. Companies who are using and presenting in social media are enjoying the big benefits. Some companies received negative impact. Social media is no longer an option, unless companies deal only with customers. Social media promising a lot of opportunities and challenges, so organization must prepare themselves to face this (Essays, UK. November 2013).”
Here are some social media marketing tips to keep you on the right track across all your social media campaigns