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Analyse one of the following case studies
- Qantas (See p.427) - Fortescue metals (See p.433)
In this assignment you are required to analyse the strategic management of one of two specific Australian companies, either Qantas or Fortescue metals. In addition to the case study material your analysis needs to include additional research. You need to discuss the following:
a) Provide a situational analysis of the company under investigation.
b) Discuss the fit between the company strategy and its context.
c) Analyse and evaluate the current strategic approach in the organisation.
d) Discuss the fit between the company strategy and its goals and expectations.
e) Outline the future for the organisation you have chosen based on their current situation and strategy.
Identify a potential target market for BNP Paribas' retail banking'sfuture international expansion strategy. (This means that you must notchoose a market already served by B
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Discuss three strategic approaches a company can use to achieve competitive advantage and/or differentiation using their ES? Use two case studies for each strategic approach
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