Site overlays and geo-mapping

Assignment Help Business Management
Reference no: EM131100826

Introduction

New techniques in Web Analytics include Site Overlays and Geo-Mapping. There are many free tools available online to experience how visual mapping is being using in determining customer locations, center of gravity for channel distribution, and other graphical display of information. In this activity, Geo-Mapping will be used from a data-set of customer information and graphically displayed on the tool or embedded in another application.

Exercise

Review the free access online Geo-analytics mapping software Maptive (Links to an external site.) or espatial (Links to an external site.). You will use the retail mapping software to review the new techniques in Web Analytics found in your textbook Appendix 11.A (New techniques in Web Analytics: Site Overlays and Geo-Mapping)

Create an Excel spreadsheet that will be used to map retail stores, customer locations, or other businesses of your choice. The original data-set field should be at least 10 entries for mapping. Be able to explain your data-set that was created in this exercise.

After using the mapping tool, write a 2-page summary analysis paper that includes the following:

  1. Discuss the data-set created (e.g. modified list from a retail business, customer contacts from small business, etc.)
  2. Summarize thetool usage (e.g. customer location, stores selling xyz products, countries with sales offices, etc.) including screen shots in your paper to explain the map for this exercise. Note: Student may need to install a capturing tool, such as snagnit (Links to an external site.) to insert select maps into your paper.
  3. Discuss the benefits of site overlays and geo-mapping as outlined in Appendix 11A (chapter 11 in textbook).
  4. Research an article to include additional examples, applications, and benefits of the use of this new technique in Web Analytics.

Note: You are not required to Embed maps into a website or blog. 

Note: This analysis will automatically be evaluated through Turnitin (Links to an external site.), a service that checks your work for improper citation or potential plagiarism by comparing it against a database of web pages, student papers, and articles from academic books and publications. Be very careful to avoid self-plagiarism, that is, using previous material written for other class assignments.

Reference no: EM131100826

Questions Cloud

Calculate wme''s expected dividends and value stock : Calculate WME's expected dividends for t = 1, t = 2, t = 3, t = 4, and t = 5. Calculate the value of the stock today, ˆP0. Proceed by finding the present value of the dividends expected at t = 1, t = 2, t = 3, t = 4, and t = 5 plus the present value ..
Market entry strategy project : Working as part of a team, students will complete a Market Entry Strategy Project. Each team will: Select a country as a possible new market for a new video game system, the M-Box by MES-Sim Corporation. Research and analyze that country
Overview of the wmd in iraq report : Looking at the Overview of the WMD in Iraq Report, indicate three areas that you think indicate lacks in critical thinking. Your initial response should be at least 200 words and should use good grammar and APA citation and reference styles.
Under a firm commitment agreement : The Green Hills Co. has just gone public. Under a firm commitment agreement, Green Hills received $26.04 for each of the 7 million shares sold. The initial offering price was $28 per share, and the stock rose to $32.30 per share in the first few m..
Site overlays and geo-mapping : New techniques in Web Analytics include Site Overlays and Geo-Mapping. There are many free tools available online to experience how visual mapping is being using in determining customer locations
What will be levine''s stock value if the previous dividend : Investors require a 15 percent rate of return on Levine Company's stock (rs =15%). a. What will be Levine's stock value if the previous dividend was D0 = $2 and if investors expect dividends to grow at a constant compound annual rate of (1) = percent..
Create a network that houses the storage file server : You are asked to create a network that houses the storage file server(s) keeping all files related to contract transactions between all divisions and their clients.
Evaluation of the authors main ideas : This section is a short critique or evaluation of the author's main ideas; include positives/negatives and strengths/weaknesses.
How biodiversity contribute to overall health of ecosystem : Assume each pot represents a sample that you found in a group of wildflowers. Based upon the diversity of flowers present in each pot; would you say that the ecosystem is healthy? Why or why not?

Reviews

Write a Review

 

Business Management Questions & Answers

  Transnational and localization strategieswhen would a firm

transnational and localization strategieswhen would a firm choose to operate on a transnational basis? under what

  Why do organizational cultures tend to be relatively stable

why do organizational cultures tend to be relatively stable over time?describe why organizational cultures tend to be

  Develop a medical records policyhelp in developing a

develop a medical records policyhelp in developing a medical record policy. how do you go about gathering the following

  Illustrate what data are you going to gather from target

It will identify problems with Medicaid and Medicare claims which affect physician and hospital claims fraud which may arise because of deliberate planning or casual opportunity. Illustrate what data are you going to gather from your target audienc..

  The idea of structuring logistics as an integrated organize

The idea of structuring logistics as an integrated organization

  Explain what are some of the key decision criteria

Explain What are some of the key decision criteria that will help them determine which PMO model makes most sense?

  Computing the severance payment

Your father's employer was just acquired, and he was given a severance payment of $550,000, which he invested at a 3.5% annual rate. He now plans to retire, and he wants to withdraw $25,000 at the end of each year, starting at the end of this year..

  Explain sales incentive program

Her company International Widgets implements a sales incentive program- If any salesperson sells 100 units in July, they will receive a $12,000.00 bonus. International states that the program is discretionary and that International may change it a..

  Perspective of innovation in a global environment

Throughout the course, you have been building toward the achievement of the following competencies: Analyze contemporary leadership practices from the perspective of innovation in a global environment.

  Notions of mathematical differences

Explain the notions of mathematical differences, managerially important differences, and statistical significance. Can results be statistically significant and yet lack managerial importance? Explain your answer.

  Predict the success of the supermarket''s slogan

Propose two or three effective ways the company can use customer complaint information to improve their service. Explain why these actions would be effective.

  Question regarding the project schedule and budget

A project plan cannot be considered complete until the resources have been assigned (including budget and cost estimate). This week, you will assign the resources required to work on your project to your scheduled tasks. In addition, you will add ..

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd