Should personal selling have in arps total promotional plan

Assignment Help Management Theories

Reference no: EM131385121

SITUATION
The driving force behind Cannon Arp's new business was several bad experiences with his car-two speeding tickets and four minor fender-benders. Consequently, his insurance rates more than doubled, which resulted in Arp's idea to design and sell a bumper sticker that read "To Report Bad Driving, Call My Parents at. . . ." With a $200 investment, Arp printed 15,000 of the stickers, which contain space to write in the appropriate telephone number. He is now planning a promotion to support his strategy of distribution through auto parts stores.

Question 1 What role, if any, should personal selling have in Arp's total promotional plan?

Question 2 Arp is considering advertising in magazines. What do you think about this medium for promoting his product?

Question 3 Of what value might publicity be for selling Arp's stickers? Be specific.

Reference no: EM131385121

Questions Cloud

Is hot coffee so dangerous as the jury thought : Is hot coffee so dangerous, as the jury thought? Should a reasonable consumer be expected to know that coffee can burn and to have assumed this risk? Is a warning label sufficient?

What do you think is an acceptable compromise : What are the advantages and disadvantages of compensating salespeople by salary? By commissions?- What do you think is an acceptable compromise?

What are some approaches to advertising on the web : What are some approaches to advertising on the Web?- Discuss some recommendations for designing an effective website.

In your opinion what might explain these findings : There is a wide range of stores within the broad category of department stores. The most exclusive high end department stores are considered as offering superior employment situations in terms of environment, compensation and benefits. The attache..

Should personal selling have in arps total promotional plan : What role, if any, should personal selling have in Arp's total promotional plan?- Arp is considering advertising in magazines. What do you think about this medium for promoting his product?

Describe the role of each function such as finance : Describe the role of each function, such as finance, accounting, and marketing in the hospitality industry. Select one of the three functions and research careers within this area.

Determine the cost effectiveness of the strategy : What suggestions can you offer that would help Moore make this decision?- How could Moore go about determining the cost-effectiveness of this strategy?

What can you do or say to help managers understand : bus310- s the HR manager for a company, what can you do or say to help managers understand that good human resource management and workforce diversity can contribute to organizational success?

Determine key roles that human resource management plays : Determine key roles that human resource management plays in the health care field.Evaluate three to five (3-5) functions of human resource management in terms of their level of support to the health care field, and then select which one you believ..

User Account

All Pages