Should a mission statement also be a marketing tool

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Reference no: EM13271035

1. Why is it important for a company to have a well written mission statement?

2. What key points do you think need to be included in the mission statement?

3. Should a mission statement also be a marketing tool?     

Reference no: EM13271035

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Should a mission statement also be a marketing tool : Why is it important for a company to have a well written mission statement? What key points do you think need to be included in the mission statement? Should a mission statement also be a marketing tool?
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