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Task - (I want to take British Airways as the case study) From the public, or commercial sectors, select a service providing organisation or part of an organisation for study present the following Service Operations and Marketing themes. 1. Which operations management techniques are applied to meet the requirements of Service Design, Control and Strategic Process Improvement. 2. Recommendations for improving operations through quality control, In particular, look at the quality awards. 3. How can lean thinking contribute to performance. 4. Describe the customer experience and the need to connect with customers at a physical and emotional level. In particular, look at the customer journey and the perception points within that journey.
question 1reshma ananda a marketing manager for the grocery superstore retail chain fired up a computer program that
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primary task response within the discussion board area write 400ndash600 words that respond to the following questions
Explain What types of processes/procedures need to be included in the overall operations management processes to ensure ethical behavior
Explain How are you going to collect the information and What type of information do you want to collect
Discuss and describe three strategies that you think would be effective in bolstering consumer confidence or to take advantage of current consumer behavior trends.
Consider an international firm you are familiar with and what the firm needs to be concerned with when entering a foreign market. what do you consider to be the 3 most important "uncontrollable environmental variables" that must be understood in or..
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Strategic Marketing Management for a Multinational Company
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