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Although Mattel conducts strategic planning from a customer point of view, the company still suffered from a serious product recall issue. Why does customer-focused strategic planning not always prevent issues like this from occurring?
Do you agree with the following comment, and why ? "retailers that serve international markets are unnecessary because they serve no purpose; they only add cost and ultimat
Research the products and organization at www.fritolay.com. Identify and discuss the most important issues surrounding the successful use of CRM at Frito-Lay. How does CRM
What is a podcast? - Identify four popular Web browsers. - What is content streaming? - What is ICANN and what role does it play? - What is a URL, and how is it used?
Would like content from recent articles about e-commerce marketing. Please cite at least three(3) sources. 400 words discussing your viewpoint on the topic and refer to the
Explain and provide your own analysis (i.e., business implications) of how this is relevant to the industry. These two sentences should convey two different points that buil
Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positione
What relationship does the situation being discussed in this thread have with building a brand identity? Do you think this a positive or negative way to do it? What reason
What were the motivations for the effort? How did the company expect the BPM project to help with their global competitiveness? What were some challenges they faced in this pr
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