Reference no: EM132195694
Spencer Enterprises is attempting to choose among a series of new investment alternatives. The potential investment alternatives, the net present value of the future stream of returns, the capital requirements, and the available capital funds over the next three years are summarized as follows.
Capital Requirements ($) Alternative NPV ($) Year 1 Year 2 Year 3
Limited Warehouse Expansion $ 4,000 $ 3,000 $ 1,000 $ 4,000
Extensive Warehouse Expansion $ 6,000 $ 2,500 $ 3,500 $ 3,500
Test Market New Product $ 10,500 $ 6,000 $ 4,000 $ 5,000
Advertising Campaign $ 4,000 $ 2,000 $ 1,500 $ 1,800
Basic Research $ 8,000 $ 5,000 $ 1,000 $ 4,000
Purchase New Equipment $ 3,000 $ 1,000 $ 500 $ 900
Capital Funds Available $ 10,500 $ 7,000 $ 8,750
Develop and solve a binary programming model for maximizing the net present value.
In addition, ensure that the following two logical constraints are modeled.
• Assume that only one of the warehouse expansion projects can be implemented.
• Finally, suppose that if the test marketing of the new product is carried out, the advertising campaign also must be conducted.