Sells high-quality prefabricated houses

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Richard Bendix is the marketing manager at a firm that makes and sells high-quality prefabricated houses. He believes that there is little difference between his home-country market and foreign markets and that he can use the same methods for selling in Asia or Latin America as he does in his home country. Write a memo in which you explain to Richard the differences between domestic and international business. Explain the risks and other differences that Richard's firm will likely encounter if it expands abroad.

Reference no: EM131046256

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