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Tara is considering leaving her current job, which pays $85,000 per year, to start a new company that manufactures a line of special pens for personal digital assistants. Based on market research, Tara estimates that she can sell about 150,000 units during the first year at a price of $25 per unit. With annual overhead costs and operating expenses amounting to $3,350,000, Tara expects her new business to be profitable.
Suppose that Tara is not completely confident in her sales estimates. Assuming a price of $25, how many units would Tara need to sell in order to earn positive accounting profits? Positive economic profits?
Based on your answers above, is starting the new company a good financial decision?
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The stockroom will also be adjusting its weekend hours; so beginning on the first of next month, Saturday orders will only be filled between the hours of 8 a.m. and 12 p.m. The stockroom will be closed Saturday afternoons and Sundays.
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She is now considering raising her prices by 20 percent to offset the increase in her monthly rent.
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You are the manager of a firm that receives revenues of $40,000 per year from product X and $80,000 per year from product Y. The own price elasticity of demand for product X is -1.5, and the cross-price elasticity of demand between product Y and X is..
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