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Carnival Cruise Lines
Sears Craftsman Tools
Apple iPhones
Lowe's Home Improvement Stores
The Salvation Army
Select two of these brands and for each: (a) indicate which one differentiation source you believe is most important to them currently and (b) indicate which other differentiation sources you believe might hold promise for development for them in the near future and why.
Assume you are a new hire at company and your boss is unfamiliar with many marketing research issues. You are asked to provide some guidance for firm decisions. Be concise and
On the Web, conduct a literature search of a recent article related to any of the chapters in the textbook. The article may be obtained from any source. Several databases are
Review the list of potential sources of differential competitive advantage (differentiation) highlighted in this week's material. Consider each of these brands. What are the s
Suggest at least two elements/ systems/ methods an organization can use as guides for financial controls (including elements like employee compensation, incentives, and commun
Find a stock owned organization whose web site mentions corporate governance (search “corporate governance at”). How does the organization appear to ensure that the organizati
Nationwide Financial, a 5,000-employee life insurance company based in Columbus, Ohio, found that its management development program contained four types of managers. One type
"Melinda," bellowed Toran, "I've got a problem and you've got to solve it. I can't get people in this plant to work together as a team. As if I don't have enough trouble with
Consider the behavior of a not-for-profit hospital maximizing some objective function which may or may not depend on actual profit: Explain in one sentence the constraint faci
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