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Consider The example of a product of an OIL company of INDIA (INDIAN OIL and GAS Industry) and answere following Questions.
1. Details of pricing strategies prevalent in the industry.
2. Salient features used for the identification of the pricing strategy.
3. Elements in product category that are valued by customers.
4. Whether company can charge a premium for the elements that are “Valued Elements” identified by the customers.
5. Provide appropriate rationale for either yes or no with relevant examples .
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