Reference no: EM132705111
Context of Business
DESCRIPTION - Ryan Air Case Study
Please read the case study given below carefully and complete the tasks given at the end Ryanair is a well-known Irish budget airlines founded by Christopher Ryan, Liam Lonergan and Tony Ryan in 1984. The company drew inspiration from US based Southwest as a low-cost airlines (Harbison, 2016). The company is facing number of issues recently with increasing costs, Brexit uncertainties as well as staffing issues.
To further compound the problem, the company is facing negative media cover age on its customer service, employee relations and disputes.
1. Perform a SWOT and PESTEL analysis for Ryanair.
2. Using your analysis from task 1, in your opinion, what is the main problem that is facing Ryanair that requires immediate attention and why?
3. Propose a solution to the problem you have identified using at least TWO management concepts and theories that you have learnt during your course.
4. The second part of the assignment will involve writing a short report on your experience in writing this report. (250 words - 20%)
This assessment addresses
LO1: Understand the dynamic and changing nature of business and the consideration of the future of organisations within the global business environment
LO3: Discuss leadership, management and development of people
LO4: Discuss the development of appropriate policies and strategies within a changing environment to meet stakeholder interests
LO5: Discuss the design and development of organisations.