Reference no: EM13145 , Length: 2

Individual Assignment 2: Your Corporate Social Responsibility Officer  Handout and Rubric

Length:         The guideline is 2 - 3 pages, double-spaced (Times Roman 12 font with standard 1" margins.          

Introduction: This paper gives you an opportunity to "role play" as the Corporate Social Responsibility Officer for an organization of your choice.

First, consider what is important to you. Develop in your own mind what you think is the ideal CSR model would be. Next,  identify an existing a company that you would desire to work for and provide three to five specific examples as to why you chose this company. Next, you are to write a paper that would be suitable to give to the CEO of this organization. You might want to do some research on the name and interests of that person and the Mission/Vision Statement of that company or their stated social responsibility goals.

You will highlight the three to five man points that you think should be stressed for an overall CSR plan for this organization. Be sure that you pick a company that is big enough to have a CSR Officer (over 1 Million in Revenue is assumed) and not so large that they already have a SCR Officer.  Apply what you have learned from the readings to your plan outlining briefly three to five main actions that you would recommend to implement of a CSR Model. This paper is to be written as if it is to be given to the CEO with a top line analysis of main focus areas. You should be able to explain why your recommendations will provide the most leverage for the people, planet and profit of your selected organization.

You must have at least three references total and at leastone from each of the two text books (Senge or Hitchcock) citing using APA.

Once again, you will find very helpful information on any company that you choose on their Websites and by researching recent press releases. Remember you cannot use Wikipedia as a source.

Develop three reasons why you choose the company you choose (and you must choose one). Carefully weave into your paper at least three concepts from the texts and Websites (using APA and citations) to support your recommendation to the CEO.

Be sure you have an introduction, an analysis and a conclusion. The following describes how this paper will be graded. The questions and comments below are designed for you to read and consider before turning in your work.

Your paper will answer the following issues (not necessarily in this order).

• How the company you choose matches is ideal for adding a CSR Position.
• Explain exactly three to five recommendations that you would want to incorporate with a thumbnail sketch as to how and why.
• How the company you choose will benefit the people, planet and profit if it embeds their CSR philosophy into their culture, Website and press releases.

Introduction

Does the introduction explain what the paper is about? Does it give a quick overview of the three to five ways that this organization will benefit from having a CSR Officer?      

Analysis

Does the paper have three to five main points that are supported by references in the text with page numbers of analyzing why you chose your company?

Does the analyses connect to your introduction and conclusion and the "heart of you hypothesis?

Conclusion

Is the conclusion a clear and concise recap of the analysis?

The conclusion must not bring in any new ideas!

Does the conclusion tie into the first two or three sentences in thought?

Process, Punctuation and Grammar

Are all of the words spelled correctly?

Are the correct words used?

Is the wording smooth to read?

Is proper grammar used?

Does the paper follow APA Guidelines?

Is the paper interesting?

 

Evaluation Criteria for: Company Choice
Elements of Paper	WD "A" 90 - 100%	Dev "B" 80 to 90%	NSW "C or lower" 70% or lower
Introduction (10%)	Provides an interesting introduction to the work. Clearly states the purpose of the work.	Provides a somewhat clear introduction to the work. Somewhat explains the three to five main points of analysis	Provides no clear direction for the paper. Does not explain the three to five main points of analysis to follow.
Analysis (60%)	Clearly and fully describes the three to five main points of analysis. Clearly and fully describes how the chosen organization will benefit from adding a CSR Officer. Also describes exactly three to five recommendations which are supported and connects to the theories presented in the text and class discussion.	Somewhat describes the three to five main points of analysis. And somewhat connects this to the research, text and the writers opinion.	Provides no clarity of writer's choice or how it connects to the text and class discussions.
Conclusion (10%)	Connects to the introduction in an interesting way. Is short and encompasses all of the main points in the paper.	Brings in new ideas that are not highlighted in the paper. Somewhat connects with the introduction and the analysis sections of the paper.	Brings in new ideas that are not highlighted in the paper. Does not connect with the introduction and analysis sections of the paper.
Grammar, Punctuation and APA (20%)	Clearly uses proper grammar, APA for in text citations and for all references. The paper is interesting and easy to read.	Has more than three errors in APA, grammar and or punctuation.	Has more than four errors in APA, grammar and or punctuation.