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Discuss the role of relationship marketing and strategic alliances in business marketing. Relationship marketing entails seeking and establishing long-term alliances or partnerships with customers. A strategic alliance is a cooperative agreement between business firms. Firms form alliances to leverage what they do well by partnering with others that have complementary skills.
1. Why is relationship or personal selling the best way to promote in business marketing?
What are the customers needs that the ad is trying to meet
Describe one (1) product that you are familiar with and suggest a new packaging concept for this product . Explain why you believe your proposed change(s) will increase product sales. Record your ideas in a video (three [3] minutes or less) on your l..
What are the goals for your company/product? Your goals should be in quantitative terms, where possible, to facilitate measuring the company's future performance.
what inferences can be drawn from the survey responses regarding the herbal-shampoo category? Discuss the implications of your analysis of Q1 for both the category and the brands involved in the study.
Explain how the process of noise can reduce the value of promotions within a busy and crowded marketplace.
Describe the attitude-toward-the-ad model. State a minimum of three facts about the model. Describe how a person’s attitude toward a brand of your team’s choice (name the brand) was formed, based on what this model says about attitude formation.
scenario - you are negotiating a transaction for your client shark corporation. parties on the other side of the deal
q 1.what is marketing research? how has the internet affected marketing research? as a part of your answer address time
Explain Marketing Mix with Company Example and Describe the 4 P's of a Marketing Mix- products
Health Services Strategic Marketing: Suggest at least two (2) examples that support the notion of the limiting life span of health care products as a necessity in the ongoing and systematic product succession planning effort
Analyze how pricing strategies apply (or do not apply) to the classical economics theory of supply and demand
Explain ecommerce and bookstores
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