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Role of marketing in terms of firm financial performance

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Reference no: EM131052496

Evaluate how the various methods of data collection, employed research statistics, and research designs have enhanced your individual approach to research. Also, consider what you know about the role of marketing in terms of a firm's financial performance.

Questions:

1. Is there anything about your approach to your individual research that the learning activities have reinforced or confirmed?

2. How does market research connect and apply to a firm's sustainability?

3. Proverbs 21:5 says "The plans of the diligent lead to profit." Discuss the role of market research in relation to this verse.

Learning Activities:

  1. Apply marketing research techniques and analysis tools to real-world business problems.
  2. Explain assumptions underlying research methods and limitations when applied in various contexts.
  3. Analyze research data to develop viable action plans for marketing management.
  4. Develop a marketing research plan proposal for a real-world marketing problem.

In 300 words, write a reflection for the above prompt, answering questions 1, 2, and 3.

Reference no: EM131052496

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