Review the current literature on brand switching

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Reference no: EM131442795

INDIVIDUAL ASSESSMENT

PART A - Submission of Project outline, structure and chosen references for the Literature Review and Critical Analysis of the given topic

PART B - Submission of Literature Review and Critical Analysis of the given topic Assessment 1 Individual Literature Review

Suggested Word Length 2000 words

Brand switching (or Churn) is a major problem in the telecommunications industry. You are required to review the current literature on Brand Switching and write a literature review which could be suitable for publication in an academic marketing journal

Your essay must include at least 7-10 current peer reviewed (scholarly) journal articles in addition to any textbook references.

The Literature review is in TWO PARTS

PART A - Project plan, structure and chosen references in a summary of no more than 250 words uploaded to Moodle by week 3
PART B - The literature review of upto 2000 words uploaded to

Topic

Analysis of academic literature on topic

Identified the

Dominant contemporary themes and critically discussed them

Correctly analysed the real world applications of the concept and applied the relevant theories

Presentation and referencing

Assessment 2 Group Marketing Strategy Report & Presentation Working in groups of no more than three you are required to develop a detailed marketing strategy for the introduction (or launch) of a new product or service into the Australian market, although this may also include other geographic areas as well. Your marketing plan must include detailed analyses of customers and competitors as well as the general marketing environment in addition to a comprehensive positioning strategy. The choice of product or service will depend on the interests of the group members, it may be an existing product overseas or your own business idea.

Reference no: EM131442795

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Reviews

len1442795

3/28/2017 3:57:02 AM

Criteria High Distinction 80 % + Distinction 70%+ Analysis of academic literature on topic. 20% Correctly identified and reviewed the most up-to-date literature. Correctly identified and reviewed relevant literature Identified the Dominant contemporary themes and critically discussed them 40% Superior level of critical thinking and research skills Very good level of critical thinking and research skills Correctly analysed real world examples and applied the relevant theory 30% Critically analysed application of theory in the example used and correctly identified strengths and weaknesses in the decision making process Analysed application of theory in the example used and correctly identified some strengths and weaknesses in the decision making process Presentation and referencing 10% All levels of content is covered in depth. Wide range of contemporary references and sources are well cited when specific statements are made High level of content is covered in depth. Wide range of good references and sources are well cited when specific statements are made

len1442795

3/28/2017 3:56:50 AM

Topic Max. Mark Available Actual Mark Analysis of academic literature on topic 20% Identified the Dominant contemporary themes and critically discussed them 40% Correctly analysed the real world applications of the concept and applied the relevant theories 30% Presentation and referencing 10% TOTAL 100% TOTAL 25%

len1442795

3/28/2017 3:56:36 AM

Week 11 Implementing strategy Hooley et al Ch. 17 & 18 (Florea, 2014) Group tutorial activity Week 12 Course Review Group presentations Week 13 Revision Revision

len1442795

3/28/2017 3:56:26 AM

Week 6 Creating sustainable competitive advantage Hooley et al Ch.11 (McWilliams & Siegel, 2011) Group tutorial activity Week 7 Competing with the new marketing mix Hooley et al Ch.12 (Naik, Raman, & Winer, 2005) Case Study Mid Semester Break Week 8 Competing through innovation Hooley et al Ch.13 (Sheremata, 2004) Group tutorial activity Week 9 Customer relationships & superior service as competitive tools Hooley et al Ch.14 ("Southwest Airlines: A Case Study Linking Employee Needs Satisfaction and Organizational Capabilities to Competitive Advantage," 1996) Case Study; Week 10 Strategic customer management & the role of alliances Hooley et al Ch. 15 & 16 (Feng-Chuan Pan, 2004) Group tutorial activity

len1442795

3/28/2017 3:56:19 AM

Week 1 Market led strategic marketing planning Hooley et al Ch.1 & 2 (Cravens, Piercy, & Baldauf, 2009) Introduction to tutorial activities and assessment Week 2 Customer Analysis & the changing market environment Hooley et al Ch.3 & 4 ("Target the Right Market," 2012) Group tutorial activity Week 3 Competitor analysis in dynamic markets Hooley et al Ch. 5 (Tsai, Su, & Chen, 2011; Upson, Ketchen Jr, Connelly, & Ranft, 2012) Group tutorial activity Week 4 The organisational resources & forecasting demand Hooley et al Ch. 6 & 7 (Christensen & Bower, 1996) Case Study; Week 5 Identifying current & future competitive positions Hooley et al Ch.8, 9 & 10 (Blythe & Zimmerman, 2004) Group tutorial activity

len1442795

3/28/2017 3:56:03 AM

INDIVIDUAL ASSESSMENT PART A – Submission of Project outline, structure and chosen references for the Literature Review and Critical Analysis of the given topic 5% Week 3 LO 1, 2, & 4 GA 1, 2 & 7 PART B – Submission of Literature Review and Critical Analysis of the given topic 25% Week 7 LO 1, 2, & 4 GA 1, 2 & 7

len1442795

3/28/2017 3:55:54 AM

i have an other assignment Subject Marketing Mix 30 % weight age Individual assignment Part A and Part B both Please let me know. need a good work on it. All the stuff about the assignment and assesment criteria is highlighted in the word file attached please refer to that. ty waiting for a responseLO1. Demonstrate an understanding of, and be able to explain, the relationship between corporate and marketing strategy; LO2. Conduct and report on market situation analysis, taking into account the ethical implications of marketing proposals; LO3. Working both autonomously and collaboratively, design and evaluate competitive marketing strategies; LO4. Demonstrate an understanding of, and be able to explain, the need for evaluation and reformulation of marketing strategies in local and international contexts. LO5. Differentiate between the various marketing mix tools and select the most appropriate combinations to achieve strategic objectives LO6. Understand and apply the concept of integrated marketing communication,

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