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Madison Hotels sells a foreign organization the rights to use its brand name and operating know-how in return for a lump-sum payment and a share of the profits. Which of the following strategy is Madison pursuing?

Reference no: EM131272340

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Return for a lump-sum payment : Madison Hotels sells a foreign organization the rights to use its brand name and operating know-how in return for a lump-sum payment and a share of the profits. Which of the following strategy is Madison pursuing?
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