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For this activity, you will discuss the results of posting a question to your LinkedIn (Links to an external site.)network or other social media platform of your choice. Your question should be related to customer value in the marketing domain and effectiveness of social media. You might want to post a series of products or services on your Facebook (Links to an external site.)page to analyze the feedback from your network (through comments or the "like" feature.) If you do not have an account on a Social Media platform, review some of the social media platform options listed in your textbook or on page 11 of the research report entitled Marketers Current and Future Use of Social Media (Links to an external site.)conducted by Extra Mile Audience Research.
A critical appraisal of how its sales force/ sales resource is organised, and how it engages with its key customers and A critical appraisal of how the company you have selec
In this activity you will view some examples (below) of positive and negative viral marketing campaigns that extended the (product/service) message through music videos, cel
Effective communication skills are essential in the workplace. Some businesses invest in training their employees on how to effectively communicate, because effective commun
Change is defined as improvement - alteration or change for the better. "Continual improvement is good business." Business managers and leaders constantly strive for success
After answering these questions, describe some of the risks related to comparing companies of different sizes. Additionally, explain what risks are involved with comparing t
At the annual board meeting of the Hardaway Company, CEO Eric Seaborne makes a presentation about the company's balanced scorecard by posing five questions to the board memb
Research and then analyze the dominant ethical worldviews for your professional discipline using relevant academic/scholarly literature. This review of the existing literatu
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