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You have been given the responsibility of working with your organization's CEO to do a competitive market analysis of the potential success of one of their existing products.
Select your organization and a product produced by that organization from IndustryWeek.
Write a 2,100-word analysis of the current market conditions facing your product, making sure that you address the following topics:
Use a minimum of 3 peer-reviewed sources from the University Library.
Format your paper consistent with APA guidelines.
Resources: Company selected from Week One and Environmental Scan Paper Use the company selected in Week One and research from last week's Environmental Scan Paper for this assignment.
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Research tells us that rewarding good performance is more beneficial than punishing poor performance
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