Research reputable business publications for a marketing

Assignment Help Marketing Management
Reference no: EM13531769

In 2010, the U.S. Centers for Disease Control and Prevention projected that by 2050, one in three Americans would have diabetes (HealthDay, 2010). On the one hand, for organizations such as food producers and restaurants specializing in high sugar, fat, or calorie foods, this health crisis is a problem that threatens the survival of the organizations. On the other hand, some organizations have perceived such problems as challenges they have turned into opportunities: For example, food producers may work to remove trans-fats and other "bad" ingredients from their product line. A company may also make more high-protein snacks and fewer high carb ones, for example. Or, other companies may be assessing the potential success of a new line of home exercise equipment, yoga studios, workout facilities, exercise software, calorie counters, step counters, juice bar franchises, etc.
Marketers must pay attention to marketing implications that differ across cultures and geographic boundaries as well as trends over time. How consumers react to a new product or service may determine a company's success or failure.
For this week's Application, you will examine a current marketing challenge faced by a business or industry. You will conclude your paper by proposing solutions to resolve or mitigate the challenge you have identified.

For this Assignment:
1. Research reputable business publications for a marketing challenge or problem described in a recent (no older than six months) issue. Suggested publications include Bloomberg Business Week, the Wall Street Journal, or other respected business publications. If you are not sure if a publication is a good source, please consult your Instructor.
2. Consider whether the challenge is related to a failure to utilize an innovative strategy correctly or whether a traditional marketing strategy has failed to innovate and adapt in the current competitive environment, for example.

Reference no: EM13531769

Departments and the former chief of accounting

The eight employees in Accounting will be assigned four each to the other two departments and the former chief of Accounting (Harry Plume) will be promoted and re-assigned t

How you would use e-commerce with johnson controls

Describe how Johnson Controls could implement SEO marketing utilizing keywords with Google's internet search advertising. Include a list of minimally five keywords that you

Details on how customers will buy your product

Write a 875- to1050- word addition to the Marketing Plan your Team started in Week 2. This portion of your plan should include descriptions of the following: Distribution P

Consider the strengths and weaknesses of observation

Qualitative researchers often rely heavily on their observation skills in their research. This week, in order to enhance your observation skills, you will have a hands-on ex

Select product category and profile lead brand personalities

Discussed brand personalities, with brands almost taking on human-like characteristics. In Chapter 9, Jennifer Aaker discusses her brand personality scale (pages 306-307), w

Information on various job openings

Go to various different websites to find information on various job openings within the field of sales. At least three of these need to be business to business type sales jo

Why do you like this site over its competitors

Select your favorite retail store (must be a brick and mortar store-not an online store) and two of its competitors. Create a table comparing the sales, profits, number of s

Mutual awareness of cultural references

Mutual awareness of cultural references is essential in international business. Levels of formality vary greatly among cultures. In most situations, restraint equals respect

Reviews

Write a Review

 
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd