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We can all agree that a customer’s satisfaction is paramount, but exactly what does that look like? It is easy to speak in generalities, but in order to lead and influence everyone in an organization, there need to be specific behaviors. What behaviors would you want your organization to epitomize? Customer satisfaction does not necessarily guarantee customer loyalty. Many businesses have implemented prime member programs, and others have not. Dive into whether a prime member program would be a good idea for your business.
Part 2: Prime Member Programs. Research prime member programs. Outline the pro and con arguments for your organization creating a prime member program. If the advantages outweigh any disadvantages, what could your organization do to provide special benefits to its best customers? Map out a process for creating such a program. Make sure to include at least one source in your paper. Be sure to identify: Who would be involved in developing the program Which customers would be eligible for the special benefits A description of what the benefits might initially look like.
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