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Cochlear is an Australian 'Born Global' company, with majority market share in the many markets in which it operates. As with any company, Cochlear must take into account the varied macro and micro factors when deciding on their target market and then developing the appropriate marketing mix. 'You Will need to write a research paper discussing these various factors that impact on an organization marketing ovrerseas.
2000) words mostly focus on micro factors, use example
what is cochlear. History of cochlear. Macro and Micro factors
Word limit: - 2000
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