User Account

All Pages

Research an existing publicly traded company

Assignment Help Marketing Research
Reference no: EM131523814

Marketing Plan

In application of the concepts learned in this course, you will research an EXISTING publicly traded company compiling a comprehensive marketing plan for this company throughout the course.

Note that this is NOT a hypothetical entrepreneurial venture but instead an existing publicly traded company, of your choice.

you will research the various elements of the marketing plan as it relates to this company. you will provide a Company Overview and a PEST Analysis.

1-Company Overview

This section will provide the reader with a general understanding of the company and product/service offered by the company creating the value proposition for the customer.

You might include general information about the company and industry and product/service. Additional general information might include the size of company, location, NAISC code, mission/vision/objectives, or any other general information about the company.

2-PEST Analysis

The purpose of this section of the marketing plan is to describe how changes in the business environment will affect the company. This will be achieved by the use of the PEST Analysis, which attempts to review how changes in the political/legal environment will affect your company, how changes in the economic environment will affect the company, how changes in the socio-cultural environment will affect your company, and finally, how changes (advancements) in technology will affect your company.

Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page. References should include at least one additional, credible reference beyond the textbook.

All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheadings (this week consider using Company Overview and PEST Analysis).

To determine the company you would like to research you may want to do a general search for "existing publicly traded company" or "publicly traded company list".

Reference no: EM131523814

Questions Cloud

Present equivalent of the anticipated revenue stream : What would be the present equivalent of the anticipated revenue stream at an interest rate of 12% for 7 years.
What the differences that exist between the arab and muslim : What are the differences that exist between the Arab and Muslim Americans in United States. What should the government do to curb these effects
What variables could be subjected to sensitivity analysis : Some friends of yours have been considering purchasing a new home. They currently live 20 miles from town on a two-acre tract.
Analyze the three types of experimental designs : Analyze the three types of experimental designs and the variations of each and describe internal and external validity with experimental research designs.
Research an existing publicly traded company : Research an EXISTING publicly traded company compiling a comprehensive marketing plan for this company throughout the course.
Describe how he might use sensitivity analysis : Over dinner, your father mentions that he is considering retiring from real-estate sales. He has found a small retail business for sale.
What is the maximum amount : Labor is expected to increase by 5% and the interest rate is 10%. What is the maximum amount you could spend on the device?
Under what circumstances would it definitely not be dominate : When purchasing a home, one occasionally hears about the possibility of "renting with an option to buy." This arrangement can take various forms.
Describe your organizations mission and vision and values : Describe your organizations mission and vision and values.Assess marketing concepts and situations from an entrepreneurial manager's point of view.

Reviews

Write a Review

 

Marketing Research Questions & Answers

  What are the moral obligations of a company

To what degree is it ethical for a government to encourage or ban the availability of such products to consumers?

  Discribe the swot analysis about an organization

It's an acronym for - Strengths - Weaknesses - Opportunity - Threats. It is a tool used by businesses to gain an understanding about its own (internal) strengths and weaknesses as well as to comprehend the opportunities and the threats that the ex..

  Prepare a market cultural report on a country

You are required to consult and correctly reference a MINIMUM of 10 different sources of information - You are required to prepare a market cultural report on a country of your choosing. You are to provide insights on the culture of the host market..

  Reviewing the essential components of promotion

After reviewing the essential components of promotion in your own project, explain to your peers what specific techniques you will incorporate into your marketing plan.

  Theories of disruptive innovation and value innovation

Critically examine the theories presented in Unit 2 and then apply those theories to a current, publicly traded company. Explain the purpose of this paper, which theories will be evaluated, and which company will be studied.

  Analyze what is meant by religion

MKT100 :Explain why it is important for marketers to understand how customers make purchasing decisions.Identify the factors that would influence how and why someone would purchase a laptop or a new home? What is the most important factor in your o..

  Develop your revised companys mission statement

you will conduct a SWOT (Strength, Weakness, Opportunity, and Threat) analysis for the type of beverage you have selected, and for your company overall. As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage..

  How you have either developed a brand loyalty

How can a salesperson convert new customers into highly committed customers for life? Give specific examples of how you have either developed a brand loyalty.

  Discuss about the managing and prioritizing stakeholders

The instrumental approach, on the other hand, suggests that the notion of empathy is not necessarily needed for an organization to manage their stakeholders. Instead, an organization should manage their various stakeholder groups to maximize the ..

  Develop a new product concept and the initial marketing plan

Your Group/Product Management Team has just been informed by Senior Managementat your companythat it must grow the business. In order to do this, your company has set aside funding for the team that comes up with thebest new product concept, line ..

  Describe some of the market research methodologies

Describe some of the market research methodologies that Ziba make use of.-  Generally, why is ‘defining the research problem' a crucial part of the research process?

  Prepare a pppt on marketing plan for cloud nine online

Prepare a PowerPoint presentation on Marketing Plan for Cloud 9 Online.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd