Required in developing an advertising program

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What steps are required in developing an advertising program? In addition, how should sales promotion decisions be made? Discuss the guidelines for effective brand-building events and experiences.

In addition, journal articles are expected in your review and discussion.

Reference no: EM131246154

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Required in developing an advertising program : What steps are required in developing an advertising program? In addition, how should sales promotion decisions be made? Discuss the guidelines for effective brand-building events and experiences.
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