Report on american express - marketing strategy
Course:- Term Paper
Length: Word Count: 4500
Reference No.:- EM13466

Assignment Help
Assignment Help >> Term Paper

Report on American Express - Marketing Strategy.

Credit Card industry was in boom before the recessionary phase but due to the long recession the industry suffered badly as consumer dint have strong condition to pay of the EMI of their home and could not meet their personal expenditure. In the last few month industries has shown improvement and it is expected that industry will again reach its peas sooner. 

Report Inhabits

  • Introduction
  • Product Application in Marketing
  • Key Drivers for Credit Cards
  • Consumer spending
  • Number of broadband connections
  • S&P 500 6
  • Per capita disposable income
  • Regulation
  • Role of Internet in marketing the product
  • Consumer Profile
  • Naming and Marketing the Product
  • Technological Advancement
  • Access to the latest available and most efficient technology and techniques
  • Low operating costs
  • Use of specialist equipment or facilities
  • Ability to effectively change community behaviour
  • Economies of scale
  • Comply with government regulations
  • Internal competition
  • External competition
  • American Express Card Details
  • Cutting-edge programs
  • Financial Performance
  • Blue Credit Card
  • Conclusion
  • References

Put your comment

Ask Question & Get Answers from Experts
Browse some more (Term Paper) Materials
Assume that you have been hired by a small veterinary practice to help them prepare a contingency planning document.The practice has a small LAN with four computers and Intern
answering the questions in short essay format for the following case study..... SUPPLEMENTAL CASE ­ Controlling Employee Benefit Costs
In the absence of a report writing tool like the one with parabens p2 commander, how would you keep a proper chain of custody of all the information as a forensics investiga
Describe the diagnosis and staging of cancer and describe at least three complications of cancer, the side effects of treatment, and methods to lessen physical and psycholog
Design a plan for service delivery between multiple agencies that reduces paperwork and intake time and what are some creative ways to facilitate client care between many diff
how anthropological research can be applied to many different fields. If you were an applied anthropologist, what types of projects would you want to work on? How do you see y
Write a paper about Physician Assisted Suicide. Explain the kind of reasoning you think is the best way to approach this question, and how that reasoning supports the positio
Why did Garibaldi become such a national hero to the Italian people? How does Garibaldi's comportment as a political and military leader prefigure the conduct of later revol