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Anna got the opportunity to handle as band director in Reliance baking soda from Stewart's household division. Target set for her to achieve 10% profit increase during the financial year. She looks to implement various strategies and step, i.e. focusing on the advertising budget increment, surveys, polls. She also finds a way to reduce inventories, which have piled up earlier.
Reliance Baking Soda Case study: Optimizing Promotional Spending, prepare a 1000 Words report covering below mentioned topics.
- Identification of Problem Statement and Issues:
- The decision to be made
- Stewart Corporation
- Marketing Mix Considerations Distribution
- Cause / Basis Analysis
- Supply Chain flow
- Trade promotion
- Analysis of various options for Trade promotion