Reflect on the new rules of marketing

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Reflect on the new rules of marketing by Parise, Guinan, and Weinberg. Why are these important? And provide an example of a firm that you believe represents these values.

Reference no: EM131033983

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Reflect on the new rules of marketing : Reflect on the new rules of marketing by Parise, Guinan, and Weinberg. Why are these important? And provide an example of a firm that you believe represents these values.
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