Receptivity to social media messaging is changing

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Select from the module’s key topics the top three social media mistakes or realities that got Comcast into this trouble. Be sure to justify your choices.

a. Lack of control – Marketers cannot control the brand message

b. Pro or Anti-Brand – Brand message creators may love or hate the brand

c. Bad news travels fast and wide – Bad news rapidly spreads through social media

d. Receptivity to social media messaging is changing – Consumers are becoming less receptive

Reference no: EM13739857

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