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Recently, you have been appointed as Marketing Director for a start-up company (a franchisee model can also be considered). Your CEO asked you to plan a marketing strategy and its activities for the whole year.
Based on the sample provided in the class, prepare a marketing plan for your company using the following outlines:
1. Company description
2. Business mission
3. Marketing objectives (Important Note: Measurable)
4. Situation analysis
5. Marketing strategy
6. Implementation, evaluation and control
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