Ranges of prices a firm may set are pricing constraints

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Reference no: EM132233792

No.-1

Pricing Constraint: Factors that limit the ranges of prices a firm may set are pricing constraints. Consumer demand for the product clearly affects that can be charged. Other contraints on price vary from factors within the organization to competitive factors outside the organization. Pricing contraints that restrict a firm's pricing flexibility include

1. Demand for the product class, product and brand

2. Newness of the product

3. Cost of Producing and Marketing the Product

4. Competitor's prices

5. Legal and Ethical considerations

Required: Apple Retail Stores

Why did Apple open its own retail stores? How did this impact their cost structures? How do you apply the above concept (pricing constraint) to Apple? Has the company's decision to open its own stores paid off? If you were one of Apple's retail partners, how would you react?

No.-2

Logistic Chain Management: A marketing channel relies on logistics to make products available to consumers and industrial users. Logistics involves those activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost. The performance of these activities is logistics management, the practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods and related information from point of origin to point of consumption to satisfy customer requirements.

Supply Chain Management is the integration and organization of information and logistics activities across firms in a supply chain for the purpose of creating and delivering products and services that provide value to consumers. An important feature of supply chain management is its application of sophisticated information technology that allows companies to share and operate system for order processing, transportation scheduling, and inventory and facility management.

Required:

Company name- McDonald’s. How could/would the following company use Supply Chain Management and Logistics Management to satisfy their customers? What are some of the trade-offs associated with their choices? Detail your thoughts on of the companies.

Reference no: EM132233792

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