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Radiance reconstructive surgery

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Reference no: EM13735885

For this assignment, locate and read the case study titled "Radiance Reconstructive Surgery". Complete the interactive module associated with this study. Then, conduct a strategic marketing analysis, similar to the one that Melissa would prepare, for Radiance. Based on this information, thoroughly answer the following questions:

  • What marketing strategies should Radiance pursue in the next five years? Explain why the strategies you select would best fit the organization.
  • Should Radiance engage in lifestyle, sponsorship, or event marketing? Explain your answer.
  • Which venues would best match with Radiance's brand, should the organization choose to move forward with these types of marketing?
  • What damage control techniques should Melissa employ? Or, would she be better off to just wait and let some time pass before responding? Defend your answer.

Reference no: EM13735885

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