Quantitative and qualitative performance measures

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Consider the four problematic sales people (Caplan, Furness, Gibson and Eaton) at Milford. We have both quantitative and qualitative performance measures. In general, what is the value of considering qualitative performance measures and what are the risks? Do you think, in this case, the value outweighs the risks and Oates should rely on them?

Reference no: EM131108456

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