Purpose of the sales force

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Reference no: EM132203844

Our topic is the purpose of the Sales Force. Read carefully and answer the questions posed.

1) According to the chapter, salespeople serve “two masters.” What does this statement mean to you? Is it a good or bad thing?

2) The ability to build relationships with customers is the most important of a salesperson’s key talents. Do you agree with this statement or are there other talents that should be considered more important to the success of the organization? Explain your opinion. ·

3) Finally, what is the role of the "sales force" in modern business? How can a company benefit from having a sales force?

Reference no: EM132203844

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