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The purpose of every e-business is to utilize technology in a way that enhances communication and the company's profitability. Business-to-business (B2B) use of technology would enhance efficiency within the company's supply chain, while business-to-consumer (B2C), also known as e-commerce, technologies would facilitate a transaction between a company and its consumers.
• Describe several (2 or more) B2B technologies and applications, and also describe several (2 or more) applications or ways B2C can use technology that your pastry business could utilize as part of an e-business strategy.
• Search the library and provide 2 research citations that illustrate examples of companies that are utilizing e-business strategies (e.g., B2B, B2C), and discuss how your company could benefit from employing similar strategies.
• Provide specific examples to support your points.
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