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Task: For your major project, you will be required to produce a Public & Media relations plan for a real life organisation of your choice and present the plan to the class (role playing of a PR consultant, presenting your PR Plan ideas to the management team of your client).
You may choose any organisation you like - business or non-business (not-for-profit), local or overseas. But it MUST be a real organisation. If you choose a large organisation, it may be sensible to focus on one aspect or division of its operations. Often, small organisations may be ideal as your ‘client' for this assignment.
Your key aim should be to show what public relations can do for the organisation and to make some practical recommendations for action. Imagine you are a PR consultant and this document is your first written submission for a new client (give your consultancy a name). Obviously you will need to gather background information about the organisation. Ideally talk to people who work there in addition to examining as much other material as you can, e.g. website, brochures, sales literature, annual reports, advertisements, relevant newspaper and magazine articles, etc. If possible visit the organisation to interview key employees/stakeholders. Choosing a firm you have worked for is a good idea.
only to be forced to then go outside at a higher cost? Should internal growth always be the first step to the hiring process? Why or why not?
Assume you work for a major defense contractor. Your corporation prepared and submitted a bid for a recent Department of Defense RFP, entitled Automated Mobile Defense System.
Program and Portfolio Selection
Imagine a product that might solve a common problem in your industry of interest. Write a sales letter using Monroe's Motivates Sequence, targeting a potential buyer of the product.
Describe the two steps leaders must fulfill to be effective according to the situational approach to leadership and apply these steps to a current situation in which you are a follower.
Calculate the debt coverage and investing and financing activity ratios of FedEx Corporation for the past five years? Please show the work.
What are the benefits of a strong work team and what are the common problems that a work team can face when working together?
Discuss the micro-macro dilemma and the importance of social responsibility as they relate to marketing
Describe your experience with performance appraisals and overall, have you discovered them motivating, de-motivating, a waste of time, or invaluable?
Pumpkin Patch: A born global firm case study from Cavusgil and Pearson's International Business book pages ranging from 173 to 175. The assignment is to provide answers to the case study questions regarding to the material in the chapter and they sho..
Apply the best organizational development process skills the executives should use and apply the change strategies within the short-term and long-term
Dalman and Lei will first communicate their decision to the managers who report to them in an e-mail communication. They are aware of how important it is to exhibit professionalism and business etiquette in constructing an e-mail message to the manag..
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